Monetizing innovation : (Record no. 27457)

MARC details
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005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220318152459.0
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119240877 (ebk)7
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119240860 (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119240884 (epub)
040 ## - CATALOGING SOURCE
Transcribing agency MOSTI
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.153
Item number .R356 2016
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.5/752
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ramanujam, Madhavan
245 10 - TITLE STATEMENT
Title Monetizing innovation :
Remainder of title : how smart companies design the product around the price
Statement of responsibility, etc. Madhavan Ramanujam, and Georg Tacke
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. [2016]
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 241 pages ;
Dimensions 24 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 219-225) and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Machine generated contents note: Chapter 1: How Innovators Leave Billions on the Table: A Tale of Two Cars Chapter 2: Feature Shocks, Minivations, Hidden Gems and Undeads: The Four Flavors of Monetizing Innovation Failure Chapter 3: Why Good People Get It Wrong Chapter 4: Have the "Willingness to Pay Talk" Early: You Can't Prioritize Without It Chapter 5: Don't Default to a One-Price-Fits-All Solution: Like it or Not, Your Customers are Different Chapter 6: In Designing Products, Don't Regard Packaging and Bundling as Afterthoughts Chapter 7: Go Beyond the Flat Price: 5 Powerful Monetization Models Chapter 8: Price Low for Market Share or High for Premium Branding? Pick the Winning Pricing Strategy Chapter 9: From Hoping to Knowing: Build an Outside-In Business Case Chapter 10: The Innovation Won't Speak for Itself: You Must Communicate the Value Chapter 11: Use Behavioral Pricing Tactics to Persuade and Sell: Sometimes Your Customers Will Behave Irrationally Chapter 12: Maintain Your Price Integrity: Avoid Knee-Jerk Re-Pricing Chapter 13: Learning from the Best: Successful Innovations Designed Around the Price Chapter 14: Implementing the "Designing the Product Around the Price" Innovation Process Index.
520 ## - SUMMARY, ETC.
Summary, etc. "Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit.  Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty"--
520 ## - SUMMARY, ETC.
Summary, etc. "The book explains how most companies get sidetracked by Product-Driven Thinking and how to innovate by starting with the price customers will pay, and creating the product for that price. It will present a process that Simon-Kucher & Partners has used to help dozens of others avoid innovation failure by making pricing and marketing their guiding light throughout the product development process"
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New products
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Pricing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS / Marketing / General
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Tacke, Georg,
Relator term author.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://repositori.mosti.gov.my/apps/wp-content/uploads/2022/03/35.-Monetizing-Innovation.pdf">https://repositori.mosti.gov.my/apps/wp-content/uploads/2022/03/35.-Monetizing-Innovation.pdf</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type E-book
Suppress in OPAC No
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
0 018521
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type
    Dewey Decimal Classification     MOSTI Library MOSTI Library 22/02/2022 INNOWAVE SDN BHD 157.38 018521 22/02/2022 https://repositori.mosti.gov.my/apps/wp-content/uploads/2022/03/35.-Monetizing-Innovation.pdf 22/02/2022 E-book