Managing and Marketing Radical innovations: Marketing New Technology/ Birgitta Sandberg

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Material type: Text

TextPublication details: London;;New York: Routledge, 2008Description: xiv, 217 p.: ill.: 25cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	MOSTI Library Open shelf	Open Collection	658.4 SAN (Browse shelf(Opens below))	Available		013973

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Previous	658.4 RIC Green project management /	658.4 ROB Robert's rules of innovation: A 10-step program for corporate survival/	658.4 ROB Evolve or die :	658.4 SAN Managing and Marketing Radical innovations: Marketing New Technology/	658.4 SEN The fifth discipline: the art and practice of the learning organization/	658.4 STA The changing environment of business	658.4 THE The Innovator's Toolkit: 10 practical strategies to help yu develop and implement innovation/	Next

Includes bibliographical references (p.[244]-265) and index

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