Prahalad <br/><br/>
The fortune at the bottom of the pyramid 
C.K. Prahalad 
 - Upper Saddle River, NJ  Wharton School Publishing  c2005. 
 - xix,401p.  ill.  24cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>131467506