Prahalad, Deepa, <br/><br/>
Predictable magic : 
Deepa Prahalad and Ravi Sawhney 
 - Upper Saddle River, N.J. :  Wharton School Pub.,  2011 
 - xxii, 183 p. :  ill.   24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780137023486;0137023480