Payne, Adrian <br/><br/>
Strategic customer management: integrating relationship marketing and CRM/  
Adrian Payne, Pennie Frow 
 - Cambridge:  Cambridge University Press,  2013 
 - xvi, 529p.:  ill.  25cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781107014961