Kim <br/><br/>
Blue ocean strategy (strategi samudera biru) : ciptakan ruang pasar tanpa pesaing dan biarkan kompetisi tak lagi relevan/  
W. Chan Kim and Renee Mauborgne 
 - Boston  Harvard Business School Press  2005 
 - xv, 240p.  ill.  25cm. 
<br/><br/>Bibliography:p. [223]-229 
<br/><br/><label>ISBN: </label>1591396190  106.77