Service innovation :
Bettencourt, Lance
Service innovation : Lance A. Bettencourt - New York : McGraw-Hill, c2010 - xxix, 255 p. : ill. 24 cm
Includes bibliographical references (p. 237-240) and index.
9780071713009 (alk. paper)
Service innovation : Lance A. Bettencourt - New York : McGraw-Hill, c2010 - xxix, 255 p. : ill. 24 cm
Includes bibliographical references (p. 237-240) and index.
9780071713009 (alk. paper)