How come your brand isn't working hard enough? Peter Cheverton
Material type:
TextPublication details: London Kogan Page 2002Description: 180pISBN: - 749437286
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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MOSTI Library Open shelf | Open Collection | 658.827 CHE (Browse shelf(Opens below)) | Available | 008835 |
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| 658.812 TSC Loyal for life: | 658.812 WHY Why people buy? | 658.827 BAT The social innovation imperative: | 658.827 CHE How come your brand isn't working hard enough? | 658.827 MAL Malaysia branding for the world | 658.827 MAL Malaysia branding for the world | 658.827 SUP Superbrands Malaysia volume V: |
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