The four pillars of profit-driven marketing : b how to maximize creativity, accountability, and ROI / c Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni
Material type: TextPublication details: New York : McGraw-Hill, c2009Description: vii, 232 p. : ill. 24 cmISBN:- 9780071615051 (alk. paper)
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | MOSTI Library Open shelf | Open Collection | 658.8 LES (Browse shelf(Opens below)) | Available | 014191 |
Includes bibliographical references (p. 214-219) and index
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