Memorable customer experiences : edited by Adam Lindgreen, Joeille Vanhamme and Michael B. Beverland

Material type: Text

TextPublication details: Farnham, England : Gower, c2009Description: xx, 295 p. : ill. 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	MOSTI Library Open shelf	Open Collection	658.834 MEM (Browse shelf(Opens below))	Available		014160

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Previous	658.83 HAI Marketing research	658.83 INN Innovation markets	658.83 MAR Marketing research	658.834 MEM Memorable customer experiences :	658.8342 BER Contagious: why things catch on/	658.8342 UND Understanding consumer decision making	658.84 GLO A global action plan for electronic commerce prepared by business with recommendation for governments	Next

Includes bibliographical references and index

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