Contagious: why things catch on/ Jonah Berger

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Material type: Text

TextPublication details: New York: Simon & Shcuster, 2013Description: Vii, 244 p. ill. 22cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	MOSTI Library Open shelf	Open Collection	658.8342 BER (Browse shelf(Opens below))	Available		016215

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Previous	658.83 INN Innovation markets	658.83 MAR Marketing research	658.834 MEM Memorable customer experiences :	658.8342 BER Contagious: why things catch on/	658.8342 UND Understanding consumer decision making	658.84 GLO A global action plan for electronic commerce prepared by business with recommendation for governments	658.84 HAI If you're so brilliant...	Next

Includes bibliographical references and index

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