The four pillars of profit-driven marketing : b how to maximize creativity, accountability, and ROI / c Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni

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Material type: Text

TextPublication details: New York : McGraw-Hill, c2009Description: vii, 232 p. : ill. 24 cmISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	MOSTI Library Open shelf	Open Collection	658.8 LES (Browse shelf(Opens below))	Available		014191

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Includes bibliographical references (p. 214-219) and index

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