Service innovation : Lance A. Bettencourt

By: Material type: TextTextPublication details: New York : McGraw-Hill, 2010Description: xxix, 255 p. : ill. 24 cmISBN:
  • 9780071713009;007171300X
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Item type Current library Collection Call number Status Date due Barcode
Book Book MOSTI Library Open shelf Open Collection 658.812 BET (Browse shelf(Opens below)) Available 015211

Includes bibliographical references (p. 237-240) and index

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