Strategic customer management: integrating relationship marketing and CRM/ Adrian Payne, Pennie Frow
Material type: TextPublication details: Cambridge: Cambridge University Press, 2013Description: xvi, 529p.: ill. 25cmISBN:- 9781107014961
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | MOSTI Library Open shelf | Open Collection | 658.8 PAY (Browse shelf(Opens below)) | Available | 016680 |
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658.8 MAR Marketing cases volume 2 | 658.8 MAR Marketing cases volume 1 | 658.8 MUR Marketing | 658.8 PAY Strategic customer management: integrating relationship marketing and CRM/ | 658.8 POC Pocket marketing | 658.8 TRU Trust and new technologies : | 658.8 WHY Why people buy |
Includes bibliographical references and index
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