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Strategic customer management: integrating relationship marketing and CRM/ Adrian Payne, Pennie Frow

By: Contributor(s): Material type: TextTextPublication details: Cambridge: Cambridge University Press, 2013Description: xvi, 529p.: ill. 25cmISBN:
  • 9781107014961
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Book Book MOSTI Library Open shelf Open Collection 658.8 PAY (Browse shelf(Opens below)) Available 016680

Includes bibliographical references and index

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